Relax Gaming has made the announcement that it will be launching in the Netherlands in partnership with Holland Casino. This comes after the company has demonstrated that it can live up to the requirements established by the Netherlands' governing body. The provider is among the first to enter the newly regulated jurisdiction because more than half of their aggregation portfolio satisfies all of the regulatory requirements and is ready to go.
The operator, based in North Holland, is responsible for 14 land-based venues located throughout the Netherlands. They were one of 10 companies to receive a gaming license in that country. In addition to a variety of betting and gaming products that can be played online, they also offer these services. The newly launched online gaming interest of the state-owned gambling firm, hollandcasino.nl, and its clients will now have access to Relax's extensive library of proprietary titles, in addition to a comprehensive selection of content from industry-leading third-party suppliers.
The following is what Jeroen Verkroost, who serves as the Director of Digital Transformation at Holland Casino, had to say about the prospective partnership:
Because of its well-known reputation for keeping businesses straightforward and offering seamless integration, Relax is a platform that we have been keen to integrate with for a considerable amount of time. We have high hopes for this relationship and are confident that our clients will be enthusiastic supporters of the diverse library of exciting and industry-specific online casino content that has already been made available.
It has been claimed that the company with its headquarters in Malta would deliver its platform suite, along with its 24 studio partner games, to the newly authorized online gaming market in the Netherlands. These games will be offered through the Silver Bullet and Powered By Relax programs. The accomplishment, which Relax has referred to as a "major milestone," represents the company's effort to further establish its position throughout European markets.
The provider claims that its content went live with multiple operators "at the first opportunity" after passing audit processes with a number of operators who are now licensed by the Dutch Gaming Authority (DGA) to offer games of chance via the Internet. In addition to Holland Casino, each of these operators will be announced in the near future.
In response to the announcement of the launch, Alexia Smilovic-Ronde, Chief Regulatory Officer at Relax Gaming, stated...
"We see this most recent achievement as an important milestone for both Relax Gaming and our highly valued partners as the market begins to grow and begin to implement new regulations.
We believe that this will be a highly useful and successful market entry for all linked parties as we supply players in the Netherlands with our best-in-class product suite and distinctive innovations. This is a continuation of the push that supports the reputation that we have worked so hard to achieve for being the company that drives differentiation in the industry.
The statement comes after the iGaming supplier and aggregator struck a new content arrangement with William Hill, the largest provider of online gambling services in the world, which dramatically increases its footprint in the United Kingdom. The operator, with its headquarters in London, will now be able to access both Relax's games and the iGaming content of all Powered by Relax and Silver Bullet platform partners, including 4ThePlayer, Fantasma Games, and ReelPlay, an Australian games developer.
The issue was reportedly resolved the following day, making it possible for online providers to allow players on their websites, according to the Kansspelautoriteit. However, companies were forced to postpone their planned launch on October 1st due to a "persistent technical malfunction" at the Central Register of Exclusion of Gaming (Cruks) (KSA).
In related news, Kindred Group successfully finalized the acquisition of the B2B iGaming provider at the beginning of this month. Prior to this transaction, the company had had a 33.4 percent ownership in the company. In July, the Stockholm-listed business reached a deal to purchase the remaining 66.6 percent of outstanding shares in Relax Gaming. The transaction was expected to close in August.
Kindred announced, after the transaction was finalized, that it would "secure continued integrity" of the supplier's B2B customers by maintaining Relax as an independent entity within the company, complete with a separate management team and board of directors. This was done in order to maintain the "continued integrity" of Relax's B2B customers.
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