After forming a partnership with Golden Nugget Web Gaming for its New Jersey online domain, the Austrian video game producer Greentube is at long last making its entrance into the iGaming industry in the United States.
Players in the state of New Jersey who play at GoldenNuggetCasino.com will soon have access to games from Greentube's extensive games portfolio. These games include Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens, and Diamond Cash: Oasis Riches. The alliance was hailed as a landmark achievement by the Novomatic Interactive division.
"There is potential in the United States that is unmatched."
When asked to elaborate on the significance of the partnership, Warren Steven, who serves as Vice President of Golden Nugget Online Gaming, remarked...
"Greentube is a supplier with a solid track-record in Europe, having generated blue-chip titles as well as inventive new games that have established their longevity in a number of different marketplaces,"
The vice president continues by stating that the relationship is intended to "substantially enchance" its existing offering with "premium content," and that they are pleased to be the first U.S. operator to make its portfolio available to their consumers.
This relationship will considerably improve the quality of our existing offering by adding premium content, and we are thrilled to be the first operator in the United States to provide our clients with access to the Greentube portfolio.
Playing the long game:
The firm, which has its headquarters in Vienna, intends to harness its "strong European experience" in order to partner with other operators in the growing number of regulated states in the United States. This accomplishment is seen as a key milestone.
Greentube provides additional information, stating that the cooperation with Golden Nugget Online Gaming is a "essential strategic step" for the company and that it positions it in a favorable position for future chances. In line with the plan it has devised for expanding its presence in North America, the Austrian supplier is in the process of finalizing other partnerships in a number of other states.
Michael Bauer, Chief Financial Officer and Chief Games Officer for Greentube, provided some additional commentary on the strategic move by stating...
"The United States is a critical territory for us going forward as regulation continues to make headway across multiple states. It offers possibilities that is unmatched anywhere else in the world. It is a great accomplishment for us to finally make our debut in New Jersey, and we are happy to work with such a recognized operator as Golden Nugget and to bring our content to the clients of Golden Nugget.
In addition, Bauer says that they view the market entry as a "first and extremely crucial step" into the United States market as they prepare for future launches in Pennsylvania and Michigan, where online gaming will start on the 15th of July 2019 and the 22nd of January 2021, respectively.
In the meantime, Greentube recently formed a partnership with Jokerstar GmbH, which is the new digital interest of well-established land-based operator Kling Automaten GmbH. This transaction is in line with Greentube's objective, which is to form partnerships with the leading operators in Germany.
The content created by the game developer has already been quite successful in the land-based sector in Germany. Since making its debut in the Western European country's newly regulated iGaming market in July via OnlineCasino Deutschland AG, the Austrian supplier has seen its portfolio launched with a number of operators in the country where the New State Treaty on Gambling (GluNeuRStV) permitting nationwide online gaming came into effect on July 1, 2021. In addition, the New State Treaty on Gambling (GluNeuRStV) was ratified by the country's parliament on July 1, 2021.
In addition, the business just made an announcement that its Team Lead of Creative Production, Chu Yook Liew, was presented with the "Industry Pride of the Year" accolade at this year's prestigious Women in Gaming (WiG) Diversity Awards, which were held on September 10 at The Londoner Hotel. The awards ceremony was hosted by Women in Gaming.
According to Greentube, Chu Yook has been an invaluable member of the Design Team at the company's headquarters in Vienna ever since she started working for the company in 2015. "Her passion for design" is cited as the reason for her rapid ascent through the ranks, culminating in her appointment as the first ever Creative Director in 2018.
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